Effective page design is so important because you want others develop an interest in your document. Documents that are too cluttered and overload on information may quickly loose the interest of their readers. On the other hand documents with too little information may not clearly promote the message you are trying to pass on. You want to disregard any irrelevant information and highlight the important information for a clear message. It must be usable, meaning the content and design should be relevant to your audience and easy for the reader to understand and follow.
An effective page design will have an eye catcher that will draw the individuals attention from across the room to spark an interest. A catchy phrase or picture that relates to your message is a good way to gain this interest. Throughout the document you must keep you target audience in mind to make a connection and keep them reading. A good layout will allow your readers to go with the flow of the document and maintain interest. White space, bold letters and italics will help highlight the key information, but be careful not to use to many variations of font styles because it can be hard on the readers eyes.
Overall an effective page design will help keep the readers interest and develop a clear message. It may be short and simple, however it will be attractive, get straight to the point and keep your readers from guessing what the document intends to say. The primary goal is communication and the audience should always be kept in mind.
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